What They Don’t Tell You About Selling to Private Equity | Jason Reisman

In this episode, Dmitry talks to Jason Reisman of Eustis Roofing. 

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00:00 – Intro
01:14: - Coming up
02:44 – Roofing Company of the Year SOLD to Private Equity
03:29 – Why Jason Sold His $30M Empire: "I Hit Peak and Couldn't Grow Alone"
05:20 – The Unexpected PE Boost: "My Team Got 30% Raises Overnight"
07:45 – Brutal Truth: "If You're Not Performing, PE Fires You Fast"
10:15 – What Jason Fixed Before Selling: Books, Team, and Systems
13:45 – The CEO Identity Crisis: "Who Am I If I'm Not Climbing Roofs?"
17:30 – "I Still Install Roofs... To Keep Crew Respect"
21:15 – Instagram Trap: Flashy Posts Kill Installer Loyalty
25:40 – How to Earn Respect from Your Crew Post-Sale
28:10 – "Post Roof Details, Not Vacations – That's How You Build Quality"
31:50 – The Hard Lesson: Installers See Your Social Media Too (And Judge You)
33:27 – "Invite Crews to EVERY Event – Or Lose Your Team"
35:05 – Final Fire: "Installers Control Your Quality – Treat Them Like Gold"
36:48 – Dmitry & Jason Mic Drop: Make Installers Great Again
38:20 – Wrap-Up: Jason's Message to Every Roofing Owner

Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
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Contractors I recommend: https://directorii.com
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Today's guest
Jason Reisman:
https://www.linkedin.com/in/jason-reisman-72484b16a/
Eustis Roofing Company:
https://eustisroofing.com/
https://www.instagram.com/eustisroofingcompany/#
https://www.facebook.com/EustisRoofing
https://www.youtube.com/channel/UCRuMFZ4N4Sa5_sUuoxGtL9w
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