From Roofing Failure to Tech Founder | Eric Ellison

In this episode, Dmitry talks to Eric Ellison, Founder of Ichor.

00:00 – Intro
00:29 – Welcome back to the RoofingInsights Podcast 
01:04 – From rookie to $5.7M in the first year, scaling to $14M – how it happened
02:12 – The storm that boosted the business
03:30 – Before roofing – Eric’s entrepreneur journey
04:00 – Struggles, mentors & marketing start
05:00 – Downsides of growing too fast 
05:35 – When chaos takes over your roofing company 
06:18 – The harsh reality of bankruptcy 
08:15 – Filing bankruptcy while doing $13M+ revenue 
09:30 – Taking full responsibility as a leader 
09:48 – Dmitry’s theory: why 80% of roofers fail in 2 years
10:15 – The LLC shuffle: how contractors “restart” after failure
12:13 – wasn’t worried about that… I was heartbroken for myself.”
14:04 – Because you have good intentions… but others want to screw a couple hundred people.
18:40 – The biggest gap in the industry right now? Simplicity.
21:24 – The future of roofing innovation
22:00 – Crews missing nails and common mistakes
23:19 – Adjusters vs. roofers: using software as a weapon
23:41 – Does tech really help negotiations?
24:03 – How tech could mend roofer–insurer relationships
25:40 – Guest shares personal journey before roofing
27:33 – Why most entrepreneurs actually fail
28:01 – Learn the lessons from bankruptcy
29:19 – Overcoming fear and finding the spirit to continue
30:01 – Being a good father and husband first
37:05 – Why the best advice is still: just work
38:07 – Roofing vs software: what lasts?
39:02 – A better way to judge a person

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/